Nancy American Eagle Outfitters’ Aeire brand of swimwear sales has more than doubled in the past two years.
In the first few months of this year, US swimwear sales grew at an annual rate of 10%, higher than the average of 3.2% from 2010 to 2017.
Abercrombie & Fitch CEO Fran Horowitz said that Instagram has established a dialogue between the company and its customers.
After the British model Iskra Lawrence released her own photos to her millions of Instagram fans, Aerie’s pink super scoop one-piece swimsuit sold the “high cut clumsy trophy” in less than two weeks.
“Back to New York, missed the sun,” Lawrence wrote in a March 2017 post, marking her comments with sun emoji. “Still too addicted to this @ aerie #onepiece tho.”
This super-exclusive is described on Aerie’s website as “comfortable, cute, with the right amount of exclusive news” and remains one of the brand’s best-selling suits. Aerie’s marketing director, owned by American Eagle Outfitters, said they can track the dramatic increase in sales to specific posts.
This is a photo sharing platform that provides users with a casual, fun forum to showcase their best beach shots with the #vibe they feel or the #inpirationalquote they want to share.
The company said in June that the platform currently has 1 billion monthly active users, compared with 800 million user executives in September 2017, digital sales have become one of the fastest growing segments of the retail industry, many of which Buying behavior is increasingly coming directly from Instagram.
According to NPD Group’s consumer tracking service, when the Instagram was launched in 2010, the US retail sales of swimming suits for ladies was about $3.6 billion. Last year, their average annual growth rate reached about 46%, reaching $4.6 billion. According to NPD data, in the past few months, the growth rate of US swimwear sales has increased at an average annual growth rate of 10% in May, which is the latest data.
Marketing executives and analysts say social media is increasingly driving purchases, especially in the off-season, where swimwear sales typically slow down. Summertime broadcasts on Instagram all year round, when most parts of the US are caught in deep freezes. Beach mail from Australia, South America and Africa will receive news. Analysts say the purchase can easily come from the company’s official account or the customer’s Instagram feed.
Jefferies analyst Janine Stichter said, “People go on vacation and they will return it.” He also attributed the growth of swimwear to social media. “They want to have a trendy swimsuit. Although it used to be something, you might have only bought one of them, it doesn’t seem to matter.”
Getty pictures
After the British model Iskra Lawrence released her own photos to her millions of Instagram fans, Aerie’s pink super scoop one-piece swimsuit sold the “high cut clumsy trophy” in less than two weeks.
“Back to New York, missed the sun,” Lawrence wrote in a March 2017 post, marking her comments with sun emoji. “Still too addicted to this @ aerie #onepiece tho.”
This super-exclusive is described on Aerie’s website as “comfortable, cute, with the right amount of exclusive news” and remains one of the brand’s best-selling suits. Aerie’s marketing director, owned by American Eagle Outfitters, said they can track the dramatic increase in sales to specific posts.
This is a photo sharing platform that provides users with a casual, fun forum to showcase their best beach shots with the #vibe they feel or the #inpirationalquote they want to share.
The company said in June that the platform currently has 1 billion monthly active users, compared with 800 million user executives in September 2017, digital sales have become one of the fastest growing segments of the retail industry, many of which Buying behavior is increasingly coming directly from Instagram.
