Nancy Before making money by Chuck Handy
Chuck Handy founded the Little Swimwear Company in 2010 when his wife complained that fashion + swimsuit retailers lacked normal availability. He and his family run the company. Chuck Buss in the swimsuit industry for decades, he did a good job. He started Chuck Handy he became a designer swimming.
Once he starts to wear a large swimsuit line, it really takes off. Unfortunately, their success is short. Chuck Buss does not really understand how to establish contact with the core customer base. They soon lost money. No money to buy cash flow and inventory. Debt accumulation as mountains, their life savings are in business.
Marcus is willing to help. He saw the swimsuit industry to produce a pile of money. He really likes to wear a large cheap swimming suits feeling, feel that they can do very well. He decided to go to Miami, Florida, to see what he could do for them.
Chuck Handy swim by profit
Meet their Marcus family in their office in Miami. He shook hands with Chuck Bass, his wife and his son and daughter. Marcus asked who was the person in charge, the sun’s Charlie said he was a little responsible. He is the vice president of the company. Mary Ellen’s daughter said that who was the loudest was responsible, while their mother, Mary Lou, disagreed with all of them. Marcus eventually had to get the pecking order from their business card. He found Mary Allen helped him and helped him. Mary Lou is a full-time teacher who works only at night in the store.
Mary Lou let Marcus know that Chuck Bass was originally working for another company selling cheap swimming suits. He made a lot of money and he was very successful. He got Chuck Handy’s dream of swimming in that job. His main concept is cheap swimming suits, sold together with the cover. Therefore, the children for the design of fashion for a larger woman, he is Chuck Bass, said he was always designed with his wife. His wife is overweight, frustrated by the lack of swimsuit for the larger women. He finally realized the ideal job and worked with his children to run a company.
Marcus found only Charlie and Chuck really working in a small office in Miami, Florida. Other family members reside in New Jersey or New York. Marcus asked to look at the warehouse. There was a small amount of stock in the warehouse, and then a large trade fair was established. Trade fair booth operated by Charlie. He told Marcus that he had a daily day. He bought all the works of IKEA. Marcus cringes. On the side of the camera, he said that fashion brands can distinguish themselves from one of their competitors’ methods is to have a dry network show booth. He saw here is cheap lawn furniture and lack of lighting.
Marcus met a model, who was showing swimsuit. He asked her how to like it, she said it was very comfortable and sporty. Marcus said he found two things in the swimsuit company is fit, as well as printed matter. As for the photo, he thinks they are terrible. This suit seems out of date. Marcus found Chuck Bass is picking suit design and palette, which may indicate outdated collections. Chuck Bass said he was inspired by visiting the store, but Marcus told him he was late for a season. Of the time, their design has been too late.
Marcus then asked about the margin. He found the traditional cost of litigation nine dollars manufacturing and wholesale 23.50 yuan. Its retail price is $ 109. Marcus wondered why they were selling too small. Marilyn told him that Chuck Buss would like to trade with wholesalers. The suit should be sold at least $ 50 for wholesalers. Marcus said he was usually favored by the retailer to make more money, but in that case he did it seriously and made the brand. Chuck Bass left him to sell his clothes for $ 26.50 each time. Marcus wants his company to make more money.
Marcus found that inventory was not enough because they did not have enough money to buy more fabrics. Usually Chuck will have 25,000, but now only 800 pieces. Next to the camera, Marcus said, as long as you look around, you can clearly see the consequences of low profit margins. Swimming Chuck Handy no stock, it makes him afraid.
Marcus Maryellen asid, asked her what she was doing. She told him that she left the designer of the clothing warehouse to help her father. She can see her parents struggling economically, she did not want to go on. Marcus told Maryellen that her brother Charlie had a lot of energy. He asked them how well they were communicating. Mary and Ellen told him that their communication had no effect. He is very enthusiastic, but he does not understand how much work the company has done. Marcus pulls her in to see the financial situation of the business.
Marcus found Chuck Handy’s swimming lost $ 36,000 in 2015. After that year, they lost $ 40,000. He told them that their main business. Chuck Buss said the most upset was that he let his wife down. Mary Lou told Marcus that she knew it was difficult for men to be the main provider of the family. Marcus let them know that they will get numbers with him and consider his possible investment.
Despite the bleak number, Marcus is still very interested. He sees the potential to add size cheap swimming suits class. He also told the camera that you could buy or teach passion that all the families apparently had it. Marcus must determine what he thinks is the value of the company because of the high risk. If he can get a job, the reward is huge. He let the family know that he was attracted to Chuck Handy for family life reasons. He told them all the problems he had seen in the business, but in the end he got the benefit and proved the process. Maryellen said she was reluctant to break the company until things finally broke out. She is willing to put all the things into it, do not see anything.
Marcus provided them with $ 650,000 in exchange for 55% of the business. He took such a big percentage because it was a huge risk. Marcus let them know that he will be 100% responsible. He wants to use the money to pay off the company’s debt, to ensure that they have cash flow to buy inventory, and the money into the product development. He let them know that the company can not only participate in women’s cheap swimming suits business. He also wants to extend to men. He also wanted to install a showroom and get more designers and there. The family decided to accept the deal.
Marcus’s first step was to set up a focus group at his ML Fashion Group. He wants to collect information from the focus group and put it into action. He wants to do what women actually want to wear. The women surveyed basically said the same thing. They will not choose the same pattern. They are mainly looking for them to make their heavier body more comfortable dark material. Marcus asked them if they liked this thing as a set of sale. Many women say they like to mix and match. They told them that they would provide more money to provide the ability to mix and match, Chuck Buss interrupted her and disagreed with her. He did not handle it well. Another matter raised by the focus group is the ladies’ swimsuit with a man’s name. The name is a controversial issue.
Marcus decided to focus on marketing. He and Charlie tit for tat, he should look like what marketing has a very different view. He needs some new ideas. Maryellen began to take over and said they really needed to define their own target customers. Marcus brought the women to tell them that they needed to provide different types of information and images for their e-commerce and retail sales. Marcus also wants to consolidate the business and make everyone under one roof. This means abandoning the Miami Florida warehouse and letting everyone enter New Jersey. Surprisingly, Charlie immediately agreed that they began packing the box.
Chuck Handy swimming started in New York new manufacturer. Previously, they made everything in China. Marcus said that although it costs each piece to make it in New York, also do not worry that they are the lowest of the lowest. Marcus brought several companies to help, including the printing village. They developed their own prints, which were made by an artist’s bank. Each artist gives the family a very innovative set, interesting patterns, and Chuck are dismissive. Maryellen told him that while he was good at selling old middle-aged markets if he wanted to target young people he needed to try new things. Let us see how they do, when Marcus is not there to see them.
By Chuck Handy in 2017 Swimming – post ‘profit’ update
In the end, Marcus eventually renamed Siloett. They changed their manufacturing process and suggested Marcus to increase their turnaround time. Charlie eventually moved to New York, where the new office was there. They also have an office in Los Angeles, they are part of ML Fashion Group. The company is now not only selling swimsuit, which adds to their ability to make money. You can find T-shirts, accessories and dresses on their website, you can click here to find.
