From the last year of its departure, the target again launched a model photo of its new swimwear movement, without PS or modification. At a conference, the company said, “we built a solid foundation in last year’s campaign. We are celebrating women, encouraging them to embrace the beauty of their body.”
The new product has 1700 styles, although the photos are not modified or painted, they are still an obvious model. However, considering the relationship between body image and confidence and marketing and media image, it is a wise brand action.
Earlier this year, CVS announced that it would stop using painting photos in its stores, promoting beauty products online, and in its marketing. At that time, Helena Foulkes, President of CVS, said, “the relationship between the unreal body image and the spread of health negative effects, especially girls and young women, has been established. As a goal oriented company, we strive to do our best to ensure that all the information we send to our customers reflects our purpose of helping people get better health.
Clothing line Aerie has been harvested and American Eagle gold underwear and sports will return the catalogue and marketing from 2014 brands, because the company to promote sales growth.
With the expectation interest of consumers, not to mention that all media attracted by traditional swimwear sports will not attract. Obviously, the goal of the goal is to really get another brand’s promotion.